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Audi's new "sinister" RS4 ad campaign in the U.K.

by Nick Aziz

Over in Europe, Audi reportedly plans to launch a new "sinister" advertising campaign for its RS4 hotrod sedan. The '£4m campaign is set to start next week, taking aim at over-35 year old men seeking to own a powerful car. The ads, which will appear on TV, in print, and online, play off the "Vorsprung durch Technik" theme, which emphasizes Audi's innovation through technology and refinement. No word yet if a full-fledged campaign will come to the United States. Earlier this month, we provided you with a digital version of one of the print ads, which happens to make an excellent desktop wallpaper.