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Students tell GM: advertise on MySpace, Facebook

by Nick Aziz

General Motors turned to 32 college students to come up with the best campaign to promote the new Chevy Aveo, which debuts this summer for just $9,890 -- the cheapest new car in America. The students had just one hour to come up with an idea, and 5 minutes to present it, according to the Detroit News. All of the student groups raved about Facebook.com and MySpace.com -- two wildly popular online community sites that, incidentally, have recently been trying to decide how best to implement advertising to target youths. One group recommended a contest where teens would create videos to promote the Aveo, and the winners would get a free car. Another recommendation was an Aveo Web site with a customizing area where potential buyers could modify and personalize their dream Aveo, and then send a link to the car to a friend. Will this sort of "grapevine" marketing work to lure in young customers?