LeftLaneNews

How the Honda Civic got its mojo back

The Detroit Free Press has an interesting look at how Honda brought the Civic back to its hip roots. "After gaining mass appeal, Honda was wary of pushing design too far for fear of turning off customers," the article explains. However, in the early 2000s it was clear the Civic was losing some respect from young people and tuners. So when Honda set out to design the new Civic, it "took drastic measures." First, the team came up with a bold design -- a steep-slanting hood and windshield. Focus groups were reportedly "freaked out" by the dramatic look, but Honda stuck with the radical design. "It's a huge hit," says enthusiast Jeff Palmer. "It's definitely gotten a lot of the mojo back for Honda."