VW to cut 2007 Jetta, Rabbit pricing
Volkswagen will cut the price of its Jetta sedan by $1,410 in an effort to boost U.S. sales, reports Automotive News. It will also cut pricing on the Rabbit (formerly the Golf) by $1,055, the report said. The automaker will reduce the base prices by removing some standard features for the 2007 model year. The 2007 Jetta will start at $17,105, while the 2007 Rabbit will start at $15,605. Adrian Hallmark, executive vice president of Volkswagen America, said reducing the prices will enable Volkswagn to be a true volume player in the United States. Since the discontinuation of the upscale Phaeton in America, VW has abandoned efforts to be a premium nameplate. "Instead of going for the penthouse, we need a few floors below," Hallmark said.