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Maserati popularity builds in North America

by Nick Aziz

Maserati North America today reported that is has sold 499 GranSport and GranSport Spyder units this year, up from 388 the year before. The increase in August sales was even larger, with a 47 percent jump in sales. Overall sales are expected to be close to last year's figure of 2,100, as Modena factory is running near capacity. Maserati says the popular Quattroporte sedan now commands a 40 percent market share in the $100,000 to $150,000 sedan segment. Maserati is also hoping uncertainty and Jaguar and Aston Martin can help send sales its way. "In times of ownership uncertainty for companies like Jaguar and Aston Martin, Maserati with it strong Ferrari connection and sound ownership at Fiat becomes the obvious choice for those making an investment in a $100,000 plus car," the company said in a statement.