Trademarks: General Motors working on 8 Speed transmission?
General Motors might not be the first company that comes to mind when thinking about high-tech gadgets and gizmos. But a new trademark filing suggests The General might be planning to go after technology-obsessed Lexus with an eight speed transmission of its own. On August 8th, GM registered the name "8 Speed" (pictured) in reference to automobile transmissions. To us, this can only mean one thing. Currently, Lexus is the only automaker with an eight speed transmission. Might GM's Cadillac and Buick brands be getting ready to fight back? Pictured right is the styled text intended for the trademark (low-resolution only).