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BMW expects to sell more than 100,000 M3s

A BMW M Division representative told a German auto industry publication, Automobilwoche, that the automaker expects to sell more than 100,000 units of the upcoming E90-based M3 before its production cycle has ended. BMW sold about 90,000 of the outgoing M3 E46 models before it was discontinued, well up from the first generation E30, of which 18,000 were M-badged.

At the M3's introduction in Spain, BMW's M Division product manager Carsten Pries told the German publication that BMW wants the M3 to become a high volume model.