Lexus to offer factory performance parts

In an effort to better establish the company in the luxury sports-sedan market, Toyota has announced it will begin offering factory-backed performance parts for its Lexus division. The news comes on the heels of BMW launching a similar program earlier this week. Lexus will use the upcoming SEMA show to debut its performance parts line.

Lexus will also use the SEMA show to officially launch its IS-F sedan -- a direct competitor to the Mercedes C63 AMG, Audi RS4 and upcoming BMW M3 sedan -- and will allow attendees to test drive the 400 horsepower car.

The IS-F is proving to be a key product to help Lexus gain a foothold in the Western European market and Toyota has recently announced it will speed the IS-F to the European market.

Toyota -- a sponsor for the SEMA show -- will also show a new IS 350 concept car developed by Toyota Racing Development (TRD).