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Rolls-Royce Phantom Coupe sold out for 2008

Rolls-Royce just took the wraps off of its all-new Phantom Coupe last week at the Geneva Motor Show, but the British automaker has already sold out of the new model for this year. Roll-Royce CEO Ian Robertson revealed at the show that 200 Phantom Coupes have already been spoken for, representing the entire planned production run for 2008.

Moreover, the Phantom Coupe's sportier nature appears to be drawing a new crowd to the Roll-Royce name plate -- about two-thirds of Phantom Coupe orders have come from first-time Rolls-Royce buyers. But while the Phantom Coupe is sportier than a typical Rolls, Robertson admits that it shouldn't be considered a sports car.

The Phantom Coupe's sister car -- the Drophead convertible -- has seen similar success. The Drophead's sales have far exceeded Rolls-Royce's plans and is sold out through the summer of 2009. Because of the Drophead, Rolls-Royce saw a 25 percent increase in global sales in 2007.