New report confirms Ford has been in talks to sell Volvo brand
Although Ford continues to deny that it is shopping around its Volvo brand, a new report has surfaced that confirms the Dearborn-based automaker has been in talks with at least two different automakers about the sale of its lone Premier Auto Group brand.
According to Automotive News, Ford has had at least two separate discussions with Renault about the possible sale of Volvo. The initial negotiations reportedly broke down due to price differences, but the two automakers rekindled talks late last year.
Ford has also had talks with Chin's Dongfeng Motor Group - the nation's third-largest automaker - about acquiring the Swedish brand.
Earlier this month it was reported that Ford had been in contact with Chin's Shanghai Automotive Industry Corp. about the sale of Volvo, a rumor that was later proven to be untrue. However, it's possible that sources simply confused Dongfeng with SAIC.
Whatever the case, it doesn't sound like anything materialized from the talks and Ford is still sticking to its story "that Volvo is not for sale." We're sure we haven't heard the last on the fate of Volvo.