Chrysler, GM, Toyota, Hyundai report massive sales declines

Every major automaker today reported significant U.S. sales declines for the month of November. Worst hit - so far - was Chrysler, down a whopping 47 percent. But Nissan and General Motors weren't far behind with massive 42 and 41 percent drops, respectively. You might be surprised to hear Hyundai is next on the list, declining 40 percent, and sister company Kia tumbled 37 percent. And even Toyota's sales slumped by 34 percent.

Nissan division reported a 44.4 percent drop, while its Infiniti luxury subsidiary saw a 28 percent drop.

Honda reported an overall decline of 32 percent. Mazda sales were down roughly the same amount -- 31.3 for the month of November. Ford fared slightly better than much of the competition, reporting a 31 percent decline in sales. Following closely was Daimler, reporting a 30 percent drop in Mercedes-Benz and Smart sales. BMW sales were down 27 percent.

Subaru seems to be fairing the best so far - the Japanese automaker's sales were down just 8 percent and its Forester compact SUV had its best November ever.

Mitsubishi sales were down 36 percent to 5,096 units, though the Outlander had its best month in six months.

But sometimes it's important to dig a little deeper into these numbers. For example, BMW brand sales were off a whopping 36.1 percent. Sales of Mini models shot up an amazing 43.1 percent, which helped to improve BMW's overall figures. Similarly, Mercedes brand sales were actually down 38 percent, offset somewhat by sales of Smart models, which began in the United States in January 2008.

Over at the Chrysler camp, sales figures are a mixed bag of bad and worse. Chrysler brand sales collapsed 57 percent, while Dodge was down 44 percent and Jeep 42 percent. Chrysler 300 and Sebring sales fell by 70 percent and 67 percent, respectively. Aspen and Challenger sales were the only good news.

Ford was a little more balanced, with the namesake brand declining 30 percent, and Mercury falling a predictable 41.4 percent. Surprisingly, Lincoln sales were down just 8.3 percent, which is definitely a good sign for the luxury brand, which introduced the new MKS sedan this year. Ford's Volvo subsidiary was the firm's biggest loser, reporting a 46.5 percent decline.

The Toyota and Lexus divisions had comparable declines of 33.8 and 34.7 percent, respectively. Scion sales slumped the most -- down 45 percent. Rival Honda was slightly more polarized, with the luxury Acura division posting a 39 percent decline, compared with a 30.6 percent drop for the Honda brand.

Data sheets
  • Chrysler - 85,260 units - down 47 percent

  • Toyota - 130,307 units - down 34 percent

  • Honda - 76,233 units - down 31.6 percent

  • Hyundai - 19,221 units -- down 40 percent

  • Kia - 15,182 units -- down 37 percent

  • Mercedes/Smart - 15,991 units - down 30 percent

  • Mazda - 14,134 units - down 31.3 percent

  • Subaru - 13,706 units - down 8 percent

  • Nissan/Infiniti - 46,605 units - down 42.2 percent