Alfa Romeo CEO: MiTo probably not headed to U.S.
Though a surge of Alfa Romeo products is on the horizon for the North American market, thanks to Fiat's acquisition of Chrysler, the entry-level MiTo hatchback apparently won't be making the overseas journey. The automaker's CEO, Sergio Cravero, said that the company's sales projections for North America are too small to realistically include the MiTo.
Among Europe's most upscale compact hatchbacks, the MiTo features styling derivative of the 8C Competizione sports car but is based on a more pedestrian front-wheel-drive platform.
"A preliminary product assessment for a sporty three-door small hatchback showed potential volumes in the U.S. right now are roughly 20,000 units a year," Cravero said. "That is not enough to make it a viable business case."
Alfa Romeo will instead anchor the bottom end of its lineup with the Milano, likely sold overseas as the 149. A five-door hatchback - and possibly a four-door sedan - it will debut next March at the Geneva Motor Show before going on sale in North America about a year from now.
Cravero said that the MiTo's chances of coming to North America are unlikely to change unless buyers shift their interest towards small cars.