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Chrysler to add shift, 1,100 jobs for Jeep Grand Cherokee

Come July 19, 2010, Chrysler will be adding a second shift to the assembly plant responsible for building the all-new Jeep Grand Cherokee.

Chrysler's CEO, Sergio Marchionne, has announced that Chrysler will be adding a second shift to the Jefferson North assembly plant on July 19, 2010.

The Jefferson North Assembly plant will be responsible for building Chrysler's first all-new vehicle since emerging from bankruptcy - the 2011 Jeep Grand Cherokee.

"The production launch of the all-new 2011 Jeep Grand Cherokee signals the rebirth of the Chrysler Group," said Marchionne. "The Jeep Grand Cherokee is a signature vehicle for Chrysler."

The Grand Cherokee represents a major milestone for the automaker, and will also likely face added scrutiny given it will represent Chrysler's first effort under new management and with a new focus on improving vehicle quality - with an emphasis on improved interior quality.

As a result of the added shift at the manufacturing plant, Chrysler says it will be adding 1,080 jobs, with the majority being new hires.

Chrysler says it has invested $686 million to develop the new Grand Cherokee, including the overhaul of the Jefferson North plant.