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GM to return to the Super Bowl in 2011

General Motors has sat on the sidelines of the Super Bowl for the last two year, but the Detroit automaker plans to rejoin the action in 2011.

Automakers like Hyundai and Kia were able to take advantage of the relative lack of automotive commercials during last year's Super Bowl, but that won't be the case in 2011 as General Motors is poised to return to the NFL's biggest game.

GM has historically been a major partner of the Super Bowl - appearing in the big game 15 times for the tidy sum of $80.5 million - but decided to sit on the sidelines of the game for the last two years. However, things are looking up for GM, with the automaker set to make a return to the Super Bowl in 2011.

GM will be joined by at least three other automakers, including Hyundai, Kia and Audi. Not to be outdone by the return of GM, Hyundai plans to air three spots during next year's Super Bowl, trumping last year's two.

GM has yet to comment on which of its remaining four brands - Chevrolet, Cadillac, Buick and GMC - will get the main spotlight during next year's Super Bowl. Whatever the case, air time won't be cheap, with an estimated cost between $2.8 million and $3 million for a 30-second spot.

References
1. 'GM to Rejoin...' view