Jeep releases Grand Cherokee manifesto
Jeep attempts to capitalize on its American icon status by releasing a Grand Cherokee manifesto video.
Few car brands are as genuinely patriotic American as Jeep, so to capitalize on its heritage and all-new 2011 Grand Cherokee, the Michigan automaker has launched a new ad campaign detailing the "Grand Cherokee Manifesto."
Never mind that the Grand Cherokee uses a heavily modified Mercedes-Benz M-Class platform and suspension, nor that the automaker was bailed out by Italian giant Fiat. The Grand Cherokee was engineered by Americans in the good ole US of A and it's built at one of Chrysler's flagship plants in Detroit.
The manifesto will be used online, in print and, of course, as a TV commercial.