Lincoln to add free maintenance for summer sale

In an effort to give Lincoln a boost until the promised fresh product hits the lots, the automaker will be offering free scheduled maintenance on all summer sales.

With the death of Mercury, Ford promised to give Lincoln an injection of fresh product and exclusive technology in order to make the luxury marque more competitive. Now, Lincoln has announced that all purchases between now and September 7 of this summer will come with free scheduled maintenance for the first three years or 45,000 miles.

Ford's sole remaining luxury brand, Lincoln, will begin offering free oil changes, tire rotations, vehicle inspections, engine belts and hoses, as well as wear and tear items such as wiper blades and brake pads.

"Our commitment is to further grow the Lincoln brand and offer our luxury customers the premium experience they deserve and expect," said Ken Czubay, Ford Motor Company's vice president of U.S. marketing, sales and service. "Our free scheduled maintenance offer marks only the first step in our plans to further upgrade the Lincoln experience."

Following the sales event this summer, Lincoln promises to add its first-ever C-segment vehicle, an array of Lincoln-exclusive powertrains including an all-new V6 and new transmissions. Lincoln also committed to added EcoBoost engines across the entire lineup, which would mark the first application of EcoBoost in a full-size Ford or Lincoln SUV.