Lincoln steals designer from Cadillac
Lincoln has snagged a lead designer from Cadillac, aiding in the automaker's planned revival.
As part of its efforts to revive the brand, Ford's Lincoln division has hired designer Max Wolff away from General Motors' Cadillac brand. Wolff will head Lincoln's design division.
Wolff, a 38-year old native of Australia, has spent the last 12-years in GM's design division. While at GM Wolff penned the next-generation Chevy Aveo as well as the production Cadillac CTS Coupe and XTS flagship concept.
Wolff will take his post with Lincoln on January 3.
Ford will launch seven revised or all-new Lincoln products over the next four years, with Wolff set to take a major role in that initiative. Despite unique styling cues, Ford has often been chided for Lincoln products that look too similar to their Blue Oval cousins, which is something Wolff will likely address.
Year to date Lincoln's sales are up 7.4 percent, but cross-town rival Cadillac's sales are up 38 percent.
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