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GM promotes Joel Ewanick to global chief marketing officer

Joel Ewanick has only been with General Motors as the vice president marketing chief for eight months, but today his role has been expanded on a global scale.

Joel Ewanick has become somewhat of a celebrity in his own right within the automotive realm, having spent three decorated years as the marketing chief with Hyundai during its crucial renaissance period, then very briefly with Nissan and finally joining the ranks with General Motors in May 2010.

Today, GM has announced a promotion for Ewanick from vice president marketing to the global chief marketing office, a change that greatly increases the influence and potential impact of the marketing guru.

"As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy," said Dan Akerson, GM CEO. "In a short period of time, with his marketing acumen and creative leadership, Joel has proven to be a vocal advocate for the customer. He is the right leader to take GM's marketing strategy to the next level."

In Ewanick's new role, he will be tasked with acting as the single top point of communication for all regional marketing presidents, not only in North America, but in all markets GM currently operates worldwide. This requires heading marketing and branding efforts for all of GM's brands, including Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall.

Ewanick, 50, will report directly to Dan Akerson as Global CMO and continue to report to Mark Reuss, president, GM North America, in his current U.S. marketing role.