LeftLaneNews

2010 Sales: Industry rebounds, Toyota flatlines

Among major automakers, only Toyota failed to see a substantial increase in sales in 2010. We've got all of the figures here.

After shaking off New Year's Eve hangovers, nearly every automaker could look back on solid line-wide sales in 2010. Only Toyota, marred by unprecedented safety recalls, saw weak demand. That's not to say that the public stayed away from Toyota in droves, only that sales generally didn't rise from the year before.

Let's have a look at the numbers below, beginning with December's sales and continuing on to overall 2010 new car sales. For comparison, you can find 2009 sales figures here.


December's Numbers
Acura - Up 52 percent to 15,489
Audi - Up 17 percent to 10,546
BMW - Up 16 percent to 23,280
Buick - Up 40 percent to 17,095
Cadillac - Up 13 percent to 16,718
Chevrolet - Up 9 percent to 147,960
Chrysler - Down 28 percent to 13,132
Dodge - Down 6 percent to 32,390
Ford - Up 10 percent to 174,523
GMC - Up 35 percent to 42,159
Honda - Up 23 percent to 114,127
Hummer - Down 88 percent to 38
Hyundai - Up 33 percent to 44,802
Infiniti - Up 37 percent to 12,502
Jaguar - Down 5 percent to 1,180
Jeep - Up 49 percent to 30,910
Kia - Up 45 percent to 30,444
Land Rover - Up 3 percent to 3,695
Lexus - Down 0.1 percent to 27,560
Lincoln - Down 23 percent to 8,060
Maserati - Up 57 percent to 180
Mazda - Up 18 percent to 21,479
Mercedes-Benz - Up to 21,469
Mercury - Down 11 percent to 8,393
Mitsubishi - Up 12 percent to 4,874
MINI - Up 24 percent to 4,320
Nissan - Up 26 percent to 81,228
Pontiac - Down 99 percent to 130
Porsche - Up 21 percent to 2,567
Ram - Up 87 percent to 24,270
Saab - Up 24 percent to 1,074
Saturn - Down 98 percent to 85
Smart - Down 34 percent to 570
Subaru - Up 16 percent to 26,694
Suzuki - Up 40 percent to 2,647
Toyota (Includes Scion) - Down 2 percent to 149,928
Volkswagen - Up 17 percent to 23,867
Volvo - Down 16 percent to 4,756


BMW Group - Up 17 percent to 27,600
Chrysler - Up 16 percent to 100,702
Daimler - Up 5 percent to 22,044
Ford Motor Company - Up 7 percent to 190,976
General Motors - Up 8 percent to 224,185
American Honda - Up 26 percent to 129,616
Hyundai Group - Up 37 percent to 75,246
Jaguar Land Rover - Up 1 percent to 4,875
Nissan North America - Up 28 percent to 93,730
Toyota USA - Down 2 percent to 177,488

2010 Overall Numbers
Acura - Up 27 percent to 133,606
Audi - Up 23 percent to 101,629
BMW - Up 12 percent to 220,113
Buick - Up 52 percent to 155,389
Cadillac - Up 35 percent to 146,925
Chevrolet - Up 16 percent to 1,565,632
Chrysler - Up 12 percent to 197,446
Dodge - Up 17 percent to 383,675
Ford - Up 22 percent to 1,756,439
GMC - Up 29 percent to 334,981
Honda - Up 6 percent to 1,096,874
Hummer - Down 58 percent to 3,812
Hyundai - Up 24 percent to 538,228
Infiniti - Up 28 percent to 103,411
Jaguar - Up 12 percent to 13,340
Jeep - Up 26 percent to 291,138
Kia - Up 19 percent to 356,268
Land Rover - Up 21 percent to 31,864
Lexus - Up 7 percent to 229,329
Lincoln - Up 4 percent to 85,828
Maserati - Up 49 percent to 1,897
Mazda - Up 11 percent to 207,767
Mercedes-Benz - Up 18 percent to 225,007
Mercury - Up 1 percent to 93,195
Mitsubishi - Up 3 percent to 55,683
MINI - Up 1 percent to 45,664
Nissan - Up 17 percent to 805,159
Pontiac - Down 99 percent to 1,182
Porsche - Up 29 percent to 25,320
Ram - Up 9 percent to 212,952
Saab - Down 62 percent to 5,446
Saturn - Down 91 percent to 6,698
Subaru - Up 22 percent to 263,820
Suzuki - Down 38 percent to 23,994
Toyota (Includes Scion) - Down 0.6 percent to 1,534,266
Volkswagen - Up 20 percent to 256,830
Volvo - Down 12 percent to 53,948


BMW Group - Up 10 percent to 265,757
Chrysler - Up 17 percent to 1,085,211
Daimler - Up 13 percent to 230,934
Ford Motor Company - Up 19 percent to 1,935,462
General Motors - Up 6 percent to 2,215,227
American Honda - Up 8 percent to 1,230,480
Hyundai Group - Up 22 percent to to 894,496
Jaguar Land Rover - Up 18 percent to 45,204
Nissan North America - Up 18 percent to 908,570
Toyota USA - Down 0.3 percent to 1,763,595


Leftlane's bottom line
General Motors' core brands seem to be recovering, especially Buick. While the overall sales picture for GM doesn't look as rosy as it could, the much smaller company still saw a 21 percent overall growth for Buick, Cadillac, Chevrolet and GMC. The only discarded GM brand to survive, Saab, saw sales sharply down for the year, but up in December, possibly signaling a long-term turnaround.

Chrysler, meanwhile, saw a hefty boost in Jeep and Ram sales last month, which helped the brand increase its overall 2010 sales by 24 percent. As Chrysler's revitalized 2011 lineup is just now trickling into showrooms, it will be interesting to see how much things improve over the coming months.

At Ford, the automaker boasts that its annual sales increased more than any other full-line automaker. And things look pretty darn good indeed at its namesake division, but a 23 percent drop off in demand for Lincoln last month hardly helps. Despite a fresh redesign, Lincoln only sold 255 additional MKXs compared to the year before.

Badly hurt by its recall woes, Toyota posted a small year-over-year decline. December sales were buoyed only by a surprising 38 percent increase in demand for the Prius hybrid and strength for its pickups, SUVs and crossovers.

Nissan continues to rely on its Altima for volume - the automaker sold more than twice as many of its mainstream sedans than any other vehicle. Honda, on the other hand, saw mostly flat Civic sales but a modest increase in Accord sales thanks primarily to the Accord Crosstour.

Subaru's rapid growth last year continued into 2011, where the brand hit an annual record thanks mainly to its redesigned Legacy and Outback.

It goes without saying that 2010 was a great year for South Korean automakers. Hyundai and Kia posted their all-time best sales years and the momentum is still strong. Look for similarly good news this time next year.

Improved sales nearly across the board for European automakers serves as a clear signal that the luxury market is rebounding. VW posted its best year since 2003, but its figures are still a far cry from its intended 800,000 units by 2018. Audi, on the other hand, posted its best year ever, but its 101,629 deliveries still put VW at less than half of its ambitious target.