Audi contemplates more niche models to "sharpen" the brand, AWD A1 to bow in Geneva
Pressing on with its quest to become the world's largest, Audi is considering several new niche models.
In order to reach its goal of unseating BMW as the world's largest automaker, Audi has been adhering to an aggressive product roll-out, with the company's head designer confirming even more vehicles could be in the production pipeline.
Audi recently launched new versions of its A6 and A8 models, and Wolfgang Egger - head of the company's design studio - wants several more roll outs in the coming years. Egger says there is room for more niche models that "sharpen the emotion of the brand."
One such model under consideration is a rival for the BMW X6. Although the X6 has plenty of critics, the sporty crossover has posted strong sales, particularly in China. China is proving to be an important market for Audi, with the Asian region more than doubling the German automaker's U.S. sales.
Egger also confirmed that a smaller A2 model is still in the works, but an appropriate platform has yet to be found. If the A2 ever does come to fruition, it will take the form of a hatchback, slotting between the A1 and A3 in terms of overall size.
On the topic of the Quattro concept, Egger says the throw-back model isn't "dead" but that it hasn't "been confirmed for production." Previous reports suggested the Quattro concept would enter limited production.
Although it sounds as if several models are in limbo at Audi, Egger confirmed one new vehicle will make its world debut at March's Geneva Motor Show. Audi will finally launch an all-wheel drive version of its A1 small car, which will likely bow under the S1 nameplate.
1.'Audi Design Chief...' view