VW, MTV to simultaneously debut next Beetle in Shanghai, NY, Berlin
VW and MTV will launch a new alliance by debuting the next-generation Beetle in a rock star way at three locations later this month.
As we've mentioned before, Volkswagen says that its next-generation Beetle will be unveiled at about the same time in three cities across the globe - Shanghai, New York and Berlin. Now, we have more details.
The automaker will take the wraps off of its second-generation neo-retro Beetle first at the Shanghai Motor Show with the help of MTV VJs before World Stage events take place in New York and Berlin. In the Big Apple, VW will pair the Beetle with pop group The Black Eyed Peas, while the Berlin unveiling will feature Belgian duo 2manydjs performing a DJ set aimed at the European audience.
The Shanghai show will kick off on April 18 before the Berlin and New York events later that day.
The Shanghai debut will be its only auto show unveiling for about 24 hours until it makes its North American auto show debut at the New York International Auto Show on April 19.
VW says that the trio of debuts with MTV kick off a new alliance between the automaker and the cable network.