LA police call on celebs to spread word about upcoming "carpocalypse" traffic closure
Police in Southern California are asking their city's most visible citizens to tweet up an upcoming traffic closure they call "carpocalypse."
Los Angeles police have issued a request to celebrities using the social media network Twitter to help get the word out about an upcoming traffic closure. The police have been referring to the closure of a 10 mile section of the 405 freeway on July 16 and 17 as the "carpocalypse" to help get the message across to the wider public.
The LAPD has already used more traditional approaches to getting the message about the road closure out including holding several press conferences, sending out batch emails and buying TV and radio time to help spread the word. However, they remain fearful that if people try to use the closed section of the 405 between the 10 freeway and the 101 freeway in north and south bound directions, that there will be chaos on the heavily used road.
However, by tapping into the Twitter feeds of just four popular celebrities like Ashton Kucher, Lady Gaga, Demi Moore and Kim Kardashian, they think that an additional audience of up to 30 million can be reached. Kutcher has already obliged posting this tweet: "LAPD askd me 2tweet: 405fwy btwn 10 & 101 will b closed July16-17. In xchange I would like a free pass on that stoplight tickt IT WAS YELLOW."
Others to have responded to the call include Kim Kardashian and her entourage, William Shatner, Eric Roberts and director David Lynch.
"The whole idea is just to re-message the theme of avoiding the 405 area and that it's going to be a mess if people don't stay away," said Lt. Andy Neiman, an LAPD spokesman. "The other message is to take advantage of this weekend to shop, meet some neighbors you never met before, finish that home improvement project you never got around to finishing or have a block party."
"Twitter is a way to reach that whole demographic that could be oblivious to the 405 closure for that weekend," Neiman told the Los Angeles Times.