GM develops revolutionary technology to keep rear-seat passengers entertained [Video]

GM is exploring the use of windows for rear-seat entertainment.

Rear-seat entertainment systems have steadily improved over the last few years, but General Motors has developed a new technology that could revolutionize the entire industry.

Most rear-seat entertainment systems include a couple of screens and a DVD player, but General Motors has developed a new system that transforms a vehicle's rear-windows into a virtual playground.

Developed through a partnership between General Motors Research and Development and the FUTURE LAB at Bezalel Academy of Art and Design in Israel, the new system - dubbed the Windows of Opportunity Project, or WOO for short - uses a vehicle's rear windows as interactive displays. Students at Bezalel developed four different apps for the system, including Otto - an animated character that goes along for the ride - and Spindow, which lets the user see out of another user's window anywhere in the world in real-time.

"Traditionally, the use of interactive displays in cars has been limited to the driver and front passenger, but we see an opportunity to provide a technology interface designed specifically for rear seat passengers," said Tom Seder, GM R&D lab group manager for human-machine interface. "Advanced windows that are capable of responding to vehicle speed and location could augment real world views with interactive enhancements to provide entertainment and educational value."

GM says WOO wasn't developed with mass production in mind, but notes it could be made into a reality through the use of "smart glass" technology. Smart glass is becoming common place in other industries, but has yet to make its debut in cars - outside of movies like Mission Impossible.