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Clint Eastwood replaces Eminem for Chrysler's 2012 Super Bowl ad [Video]

by Mark Kleis

Following an epic performance last year, Chrysler tries again with another moving ad using serious star power.

As promised, Chrysler delivered up yet another big-time ad for the 2012 Super Bowl, this time forgoing the young and hip Eminem for an old and serious Clint Eastwood.

There's no doubting that the birth of Chrysler's "Imported from Detroit" slogan last year created a boon for the automaker, but this year the Auburn Hills-based automaker took a different route, hoping to appeal to the patriot inside every American with an all-American Clint Eastwood monologue instilling hope in the country's future.

(More after video)


The ad, titled, "It's Halftime America," draws an obvious parallel between the Super Bowl game and the current state of affairs in the United States as Americans continue to struggle with finding work. It makes the case that as Americans, we will find a way, saying, "This country can't be knocked out with one punch. We get right back up again and when we do the world is going to hear the road of our engines. Yeah, it's halftime America, and our second half is about to begin."

Some early research indicated a very poor increase in traffic resulting from this ad, compared to astronomical increases in traffic to the automaker's site last year. Do you think the ad was better or worse than last year's effort from Chrysler?