Ford says top-selling F-150 to largely stay the course
Ford is sticking to its winning F-150 recipe.
When it comes to the F-150 pickup truck, Ford is sticking with a "if it isn't broken, don't fix it" mentality. The Dearborn-based automaker says it has no plans to drastically change the nation's best-selling full-size pickup truck anytime soon.
An all-new Chevrolet Silverado is expected to debut in a couple of years, but it doesn't sound as if Ford is sweating any new competition. Ford already has the full-size truck segment on lock down, and will therefore dedicate its resources to segments where it's not a strong, such as the mid-size sedan market.
"Segments like the midsize car, where we need to make a big noise against Honda and Toyota, are much better places for Ford to make strong gains, but where we already have a strong presence and people are holding onto their trucks longer than ever before, we're likely to continue giving customers what they want," Eric Merkle, Ford's top U.S. analysts told the Chicago Tribune.
Merkle added that we can expect a "steady cadence of incremental and major improvements" to the F-150, but don't look for those changes to happen in the immediate future. However, Ford did ink a partnership with Toyota to develop hybrid drivetrain for full-size vehicles, so its possible we could see a hybrid version of the F-150 in the not-too-distant future.