Maserati predicting big sales for new Quattroporte sedan
Maserati is banking on massive sales from its latest Quattroporte sedan.
Maserati has yet to introduce its all-new Quattroporte sedan to the public, but the Italian automaker is already calling for the four-door to more than double its total vehicle sales. The Quattroporte will make its world debut at the Detroit auto show next month.
Through the first three-quarters of 2012 Maserati has sold a total of 4,700 vehicles, but is hoping to deliver 13,000 units of the new Quattroporte alone in 2013.
Maserati parent Fiat is investing $1.6 billion in the Italian automaker to remake the brand as a legitimate contender to marques like BMW and Porsche. Maserati will launch three new vehicles in the coming months with the target of boosting sales from last year's 6,159 units to 50,000 vehicles by 2015.
A large part of that push will be tied to Fiat's relationship with Chrysler. Not only does the new Quattroporte ride on the same basic platform as the Chrysler 300, but Maserati is hoping to gain access to some of Chrysler's 2,300 U.S. stores.
However, some industry analysts are skeptical of Maserati's lofty sales goals.
"Maserati has the right reputation and consumers are out there for more premium cars, especially in the U.S. and China," Neil King, an analyst at Euromonitor International in London, told Automotive News. "On the other hand, their target is incredibly ambitious."
The Quattroporte will list from 150,000 euros ($193,000) in Europe, but the automaker has yet to announce U.S. pricing.