Jeep sets new global sales record
The Jeep brand is as popular as ever.
Jeep's global sales increased 19 percent to 701,626 units in 2012, setting a new company sales record. Jeep's previous yearly sales record was 675,494 units, set in 1999.
"The Jeep brand has achieved double-digit percentage sales increases in each of the past three years, both globally and in the U.S. market,” said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "In late 2009, we set out on a course to quickly renew our entire vehicle lineup, with a focus on legendary Jeep capability combined with improved on-road driving dynamics, fuel efficiency and world-class craftsmanship. Clearly customers have appreciated the unique combination of attributes that Jeep vehicles offer.”
Jeep's strong 2012 was the result of record sales for several of its models. The iconic Wrangler had its best-ever year of sales, both globally (194,142 units) and in the U.S. (141,669 units). The Jeep Compass set a new global sales record in 2012 (103,321 units), while the Patriot set a new high-water mark in the United States (62,010 units).
Not surprisingly, Jeep made its biggest gains in China in 2012. Jeep's sales in the world's largest auto market increased 107 percent, making the off-road marque the fastest-growing mainstream brand in China.
Jeep also managed to sidestep Europe's crumbling auto market last year, with the brand posting a 29 percent sales gain in the region.
Jeep is calling for its sales momentum to continue in 2013, thanks to the upcoming launches of a new mid-size SUV and a diesel versions of the updated 2014 Grand Cherokee.