Cadillac could grow lineup to 10 by 2016
Cadillac is poised to double its vehicle offerings by 2016.
General Motors' Cadillac brand could double its lineup over the next four years in an effort to better take on Germany's big three luxury automakers.
According to sources familiar with the situation, Cadillac is considering growing its vehicle lineup to 10 models by 2016. Cadillac currently offers five vehicle lines, but that number will grow to six with the early 2014 introduction of the ELR plug-in.
Cadillac needs the new models not only to establish a better foothold in the European market, but to also stop a backwards slide in the U.S. Cadillac's U.S. sales fell in 2012, resulting in a slide from fourth to fifth on the luxury sales chart.
Included in the plans are a new compact crossover, a small car to take on the BMW 1-Series and a new flagship sedan that would rival the Mercedes-Benz S-Class. Cadillac is said to also be considering a more refined large SUV to take on vehicles like the BMW X5.
Cadillac declined to confirm the plans, but noted that a more "robust” lineup is in the works.
"We're saying it over and over and over that we want Cadillac to be a truly global luxury brand," Bob Ferguson, vice president of global Cadillac, told Reuters. "We have the core of a very good product set now and we're working hard at examining the options to make it even better. You can expect a more robust lineup."
The first of Cadillac's new models, a flagship sedan which might be called the LTS, could bow as early as 2015.