MINI begins production in India
MINI has begn production in what could be the next big growth market.
Just one year after entering the Indian market, BMW's MINI brand has begun local production of two models with the hope of tapping into the country's burgeoning auto industry.
MINI's production has been centralized in Europe since the brand relaunched in 2001, but the British automaker is looking to expand outside of its home continent in order to boost sales. MINI remains a minor player in the Indian market, but the brand is banking on greater sales in the coming years.
MINI production will be added to BMW's factory in Chennai. MINI maintains that its Indian-built models will be crafted to the same standards as those made in Europe.
The plant will initially build the MINI Cooper D Countryman and the MINI One Countryman, but it's possible BMW could add more models in the coming years.
The plant, which was built in 2007, currently builds the BMW 5-Series, 3-Series, X1 and X3.
MINI sold 302 cars in India between March and December 2012.