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Citroen to axe popular C3 subcompact

The C3 is Citroen\'s bread-and-butter model.

A report coming out of France finds that the Citroën C3 subcompact will not be replaced once the current second-gen model is phased out. Hailed as Citroën's bread-and-butter model, the C3 will be the first victim of PSA Peugeot-Citroën's brand re-shuffling.

Under a new marketing strategy that is gradually coming into effect, Peugeot will position its lineup slightly upmarket and Citroën will move its cars down a notch in order to widen the gap between the sister companies. That doesn't mean that Citroën will compete with Renault's low-cost Dacia, but its cars will be less powerful, simpler and more affordable than Peugeot's.

The C3 will leave its spot to a much more basic car called E3 internally. Billed as the spiritual successor to the iconic 2CV, the Spainish-built E3 will greet the public for the first time at the Frankfurt Motor Show this September.

Citroën gave the C3 a mid-cycle facelift at last March's Geneva Motor show so the city-friendly hatchback will share showroom space with the E3 until at least the middle of the decade.

Photo by Ronan Glon.

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