LeftLaneNews

SRT halts Viper production once again [Update]

SRT sold 354 Vipers in the United States over the first six months of the year.

Less than a day after we reported SRT had resumed production of the Viper at Chrysler's Conner Avenue factory in Detroit, Michigan, the automaker has announced the assembly line has been shut down once again for about two weeks.

Chrysler did not go into details about why it closed the factory but a spokesperson said Viper production is scheduled to resume on July 21st.

Last April, the automaker was forced to temporarily stop Viper production and lay off 91 employees because dealers in the United States and in Canada reportedly had a total of 756 unsold Vipers in their inventory. At the time, company executives downplayed the situation and explained buyers were waiting until the end of a particularly harsh winter to go car shopping.

Yesterday, SRT reported it had sold a total of 354 Vipers in the United States and 70 additional examples in Canada over the first six months of the year. The arrival of limited-edition models like the Time Attack (pictured) and the Anodized Carbon Editions has helped move cars off of dealer lots.

What's Next?Last May, Chrysler confirmed it will axe the SRT sub-brand and return the bulk of its models to the Dodge lineup in time for the 2015 model year. In addition to a new name, the 2015 Dodge Viper is expected to get a mild facelift that will also bring a more powerful variant of the 8.4-liter V10 engine and an optional eight-speed automatic transmission.

The 2015 Dodge Viper will likely debut at the Los Angeles Motor Show that will open its doors next November.

Read more!