Three-millionth MINI rolls off assembly line
Two million MINIs exported from the UK so far, distributed in 110 countries.
BMW's MINI brand is celebrating a significant milestone, after its three-millionth vehicle rolled off the assembly line at a UK plant.
The achievement has taken 13 years since the marque was revived in 2001. Over two million MINIs have since been exported from the UK, arriving in more than 110 countries.
"These are impressive figures and definitely a reason to celebrate," said MINI board member Peter Schwarzenbauer.
The UK is said to be MINI's second-largest market outside the US, and also the fourth-largest market for the BMW Group as a whole. The Oxford plant that built the milestone MINI currently employs around 4,000 people, with daily vehicle production of approximately 1,000 units.
Despite the achievement, sales for the MINI brand are currently down by 21 percent for the year. The Cooper Hardtop has been particularly hard hit, with shipments down by 45 percent through the end of August, though the numbers are expected to be revitalized by the third-generation model that began arriving in showrooms just recently.