CT6 to lead Cadillac naming shift
Cadillac is overhauling its naming structure for future vehicles.
Cadillac's upcoming CT6 flagship sedan will usher in a new naming scheme for the luxury automaker, General Motors has revealed.
Following in the footsteps of luxury brands like Infiniti and BMW, Cadillac will overhaul its naming structure to better communicate to buyers the hierarchy of Cadillac vehicles. That move should come as little surprise as Cadillac president Johan de Nysschen oversaw a similar shift while leading the Infiniti brand.
Moving forward, all Cadillac sedan models will start with the CT designation followed by a number indicating its size and positioning. The CTS and ATS will eventually be renamed under the new scheme, but it will take some time to complete that transition.
"As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally,” said Uwe Ellinghaus, Cadillac chief marketing officer. "However, this will be an evolutionary process - we will only change a product's name when the product itself is redesigned or an all-new model is created, as in this instance.”
Cadillac will presumably move forward with a similar naming plan for its utility models, but the automaker didn't address that issue. It also remains unknown how Cadillac will designate two-door models like the current ATS Coupe.