Ford moves to trademark 'EcoBeast'
Ford appears to have something up its sleeve.
Ford has filed for a new trademark with the United States Patent and Trademark Office that indicates the company is planning a high-performance version of its EcoBoost engine line.
Unearthed by Motrolix, the trademark filing states that Ford is attempting to secure the ‘EcoBeast' name for use on "automobiles and automobile engines.” The application was filed on December 22.
No other details were revealed by the filing, but the EcoBeast name is believed to be a performance offshoot of Ford's turbocharged line of EcoBoost engines. Ford now offers its EcoBoost technology in a wide range of vehicles, from the compact Fiesta all the way up to the full-size Expedition SUV.
Given its aggressive name, the EcoBeast moniker will likely be reserved for only the most hardcore of Ford's performance vehicles. That leaves several possibilities for a landing spot, including the next-generation F-150 Raptor, a range-topping Mustang, or even Ford's rumored GT successor.
Ford will have some performance news to share with us at the 2015 Detroit auto show, so we could have a definitive answer within a matter of just days.