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Hyundai considers production pickup

The company has cited \"good response\" to the Santa Cruz concept that was unveiled in Detroit.

Hyundai has confirmed that it is seriously considering a production pickup.

Research-and-development director Park Byung-cheol suggests there is interest in such a project after the company received "good response" to the Santa Cruz concept that was unveiled in Detroit, according to a Reuters report.

Rumors surrounding a Hyundai/Kia pickup have popped up several times in recent years. The company is said to have approached Chrysler in 2010 to talk about a potential truck-sharing program with the Ram brand, and an executive in 2013 claimed pickup development was being closely studied, but a Hyundai-badged pickup is still absent from the market.

The company's R&D head now cautions that there are still "hurdles" that must be overcome before a new pickup can make its way to market, though he did not shed any more light on the matter.

The comments follow on the heels of a report claiming Hyundai is preparing to expand its US manufacturing capacity to increase SUV production, likely in Alabama, however Byung-cheol claims there are no plans to bring Tucson manufacturing into the US. The wording does not rule out a shift of Santa Fe assembly from Georgia to Alabama.

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