Mazda announces 2016 MX-5 Launch Edition
The special edition will be limited to 1,000 units.
The MX-5 Club has barely had time to cool off after its New York Auto Show debut, but Mazda is announcing yet more news about the world's most popular roadster. The MX-5 will spawn a limited Launch Edition variant and the Hiroshima-based automaker has created a mini-site to take pre orders.
The Launch Edition will be limited to 1,000 units. All will be painted Soul Red, Mazda's trademark color that commands a $300 premium on cars such as the Mazda 6, matched with a Sport Tan leather interior.
The car will also come maxxed out with luxury amenities — 17-inch alloys, heated seats, automatic climate control, Mazda-Connect navigation and infotainment system, and a 9-speaker Bose stereo with SiriusXM satellite radio.
Mazda's i-ActiveSense suite of safety technologies will also come standard on Launch Editions, equipping drivers with blind spot warnings, rear cross-traffic alerts and automatic high beams.
Additionally, for customers who'd like to enjoy their MX-5 even when not driving it, Launch Editions will come with a portable Bose Bluetooth speaker and apparel from the Heritage Line launched at the Chicago Auto Show.
The website LongLiveTheRoadster.com is taking pre-orders for the first 1,000 customers and will go live May 5, at 9:00 am Pacific Time. Last year, 100 units of the 25th Anniversary MX-5 sold out in 10 minutes.