Mercedes-Benz considers bringing pickup to US

The luxury pickup is expected to share a platform with Nissan\'s Navara.

Mercedes-Benz is considering bringing its upcoming midsize pickup to the US market.

The company's Vans division recently teased the truck for global markets, including Europe and Latin America, but made no mention of an eventual expansion to the pickup-hungry US.

"We are open, and let us assess the market," Mercedes-Benz USA chief Steve Cannon told his bosses in Stuttgart, according to a recent interview with Automotive News. "If that leads to us saying 'green light,' then we will bring it."

The executive suggests domestic automakers already have a stronghold on the work-truck segment, so a Mercedes-Benz pickup would be aimed at affluent regular consumers who want a more luxurious utility vehicle.

"For a Mercedes-Benz household that has a lot of stuff or a lot of kids or they want to tow the boat -- we could offer something to customers who are already luxury-predisposed," he said.

A separate report in The Wall Street Journal claims Mercedes-Benz is in advanced talks with Nissan to co-develop the pickup, which is said to be built upon the latter company's Navara platform. The German automaker would supply its own powertrain, body and interior, among other elements, sources claim.

The pickup is expected to arrive on the market before the end of the decade.

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