Lamborghini: No decision yet on Urus production

CEO Stephan Winkelmann argues that a third Lamborghini model should be an SUV, but the company is still stalling on a final green light.

Lamborghini has once again cast uncertainty on production plans for the Urus utility vehicle.

An executive last year hinted at production in 2017, however the company has since stalled on confirming a final green-light.

"We are working on it, but there is no decision yet," Lamborghini chief executive Stephan Winkelmann told Autoblog in a recent interview. "If we do a third model, then it's better to have the SUV as this is a growing segment, a more emotional segment, a segment which is very well-distributed in terms of volume all over the planet."

Despite Winkelmann's enthusiasm for the project, previous reports point to ongoing resistance from leadership at Audi. Final decision-makers at Lamborghini's parent company are said to be fearful of another economic downturn, particularly in the brand's important Middle East markets, and are consequently waiting for the right global economic conditions before proceeding with production plans.

Introduced in 2012, the Urus features Lamborghini's distinctive angular styling but with a taller silhouette. The profile brings a coupe-like form, similar in shape to the BMW X6. Technical details remain unclear, but the company has promised around 600 horsepower and all-wheel drive.

If the SUV gets a final thumbs up from the bosses at Audi, it will likely arrive on the market for more than $200,000 with an annual production target of 3,000 units.

Photo by Mark Elias.

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