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Subaru reaches sales goal early, plans production bump

The company achieved its North America sales goal five years ahead of schedule.

Subaru is celebrating its sixth consecutive record-breaking fiscal year, requiring a boost in production to keep up with demand.

The company is on track to reach its North America sales goal five years ahead of the anticipated time-frame. The growth has been led by the Forester and Outback, which have posted respective sales gains of 10 percent and 21 percent in the US market for the first four months of the current calendar year.

"We have seen record numbers of consumers shopping the Subaru brand and we continue to have excellent demand across our entire line-up," said Subaru of America's senior vice president of sales, Jeff Walters.

Expecting the bar to be raised even higher for the seventh straight year, the Japanese automaker has lifted its North American sales goal to 600,000 units by March 2016, according to Digital Trends.

Reaching higher near- and mid-term goals will require the company's Lafayette, Indiana, plant to ramp up production to at least 394,000 units by the end of 2016, as reported by Automotive News. The company previously expected to need just 328,000 units by the end of the current fiscal year ending in March 2016, with plenty of time to reach 400,000 units by 2021, however the expansion will now be fast-tracked to meet demand.

"There are just not enough cars. If we only had more cars, we would be able to sell more," says Fuji Heavy Industries president Yasuyuki Yoshinaga.

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