Hyundai mulling Genesis-based full-size crossover

The yet-unnamed soft-roader will be aimed at the Audi Q7.

A new report finds David Zuchowski, Hyundai's North American CEO, is pushing for the launch of a premium full-size crossover.

Positioned a notch above the Santa Fe, the yet-unnamed soft-roader will ride on the same rear-wheel drive platform as the Genesis sedan (pictured). Nothing is set in stone yet, but a Hyundai executive told Australian website Motoring that the crossover will ideally take the form of a seven-seater model that will be slightly bigger in all directions than the Jeep Grand Cherokee.

The Genesis crossover will be designed to take on well-established German models such as the Audi Q7, the BMW X5 and the upcoming Mercedes-Benz GLE-Class. Its base price will lie in the vicinity of $40,000, making it significantly more expensive than the Santa Fe but a few thousand dollars less than its German rivals.

Hyundai has not revealed when it will decide whether or not to build the Genesis-based crossover, but insiders hint the model stands a very good chance of getting the proverbial green light for production.

"Ultimately Zuchowski has to answer to the Koreans, but he has got the size of market where he could talk it up - and if he wants a luxury SUV with a Genesis badge on it, it's likely he'll get one," explained Bill Thomas, Hyundai's Public Relations General Manager.

If approved for production, Hyundai's range-topping crossover is at least two or three years away from hitting showrooms.

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