BMW rules out M3 Touring
The market for a M3 Touring would be too small to justify the required investment.
Earlier this month, widespread industry rumors claimed BMW was planning on launching the first-ever M3 Touring this September at the Frankfurt Motor Show. Speaking to a Dutch media outlet, one of the Munich-based automaker's top executives has flatly rejected the rumors.
"It's important to keep in mind that a M-tuned station wagon certainly won't be a global model. I think the wagon would sell well in Central Europe but sales would be relatively low elsewhere, and we need to make sure every M model we build appeals to buyers around the globe," explained Carsten Pries, the development chief of BMW's M division.
Pries also pointed out he's worried that building family-friendly versions of the M3 and the M5 would be straying too far from the formula that made both models icons in the hotly-contested sports sedan segment. Some buyers would bite, no doubt, but the market would be far too small to justify the cost of developing either wagon.