Sergio Marchionne to serve as Ferrari CEO?

FCA\'s chief may take the reins ahead of Ferrari\'s initial public offering, despite disagreements with previous executives.

Fiat Chrysler Automobiles chief executive Sergio Marchionne may take the reins at Ferrari in the coming months, ahead of the division's initial public offering, according to a Bloomberg report.

Sources claim the Prancing Horse brand is considering appointing Marchionne as its chief executive when the current CEO, Amedeo Felisa, retires before the end of the year.

Marchionne currently serves as Ferrari's chairman, a position he took after a public dispute with former chairman Luca di Montezemolo. The executives had disagreed over the brand's future, with di Montezemolo arguing for an annual production cap of 7,000 units to maintain exclusivity.

After taking his post as chairman late last year, Marchionne promised to not "screw up" the brand's DNA. He argued that output numbers could safely increase to 10,000 units annually, however, without threatening Ferrari's positioning against segment rivals.

The latest report suggests Marchionne could serve as CEO of both FCA and Ferrari, while Felisa will serve as an advisor following his official departure, though a decision on the new chief executive has not yet been finalized.

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