Toyota evokes Back to the Future to promote Mirai [Video]
Michael J. Fox and Christopher Lloyd help celebrate the Mira\'s official on-sale date, celebrating the film\'s 30-year anniversary.
Toyota has teamed with Michael J. Fox and Christopher Lloyd to celebrate the Mirai launch.
The company has scheduled the hydrogen-powered car's official on-sale date for October 21, 2015. Now known informally as "Back to the Future Day," the date was made famous in Back to the Future II as the time-traveling arrival target for Doc Brown's heavily-modified DeLorean.
More than 30 years past the original Back to the Future release date, the actors meet in a diner to discuss which of the film's predictions have since become a reality.
"Over the years we've had a lot of fun predicting which Back to the Future fictional 2015 technology would arrive by the real year," Fox said. "Now that we're a week away, I think fans are going to have a good time with what Toyota sees as a true possibility for transportation. It's actually really cool."
Named after the Japanese word for 'future,' the Mirai represents Toyota's vision for a hydrogen-powered automobile industry. The company claims to have been working for nearly three decades to develop the fuel-cell technology that is finally becoming a production reality.
"There's no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future," said Toyota VP Bill Fay.
The executive points out that Marty McFly's dream vehicle was a lifted Toyota SR5 pickup. The company has created one or more modern Tacoma-based recreations of the famous 4x4. A clue hinting at the pickups' locations will be included in a follow-up YouTube video to be published Thursday.
Toyota's luxury division has also been inspired by the movie series. Lexus earlier this year detailed a hoverboard prototype that floats on a specially-designed magnetic track and integrates its own superconductor.