Hyundai's new Genesis brand previews G90 flagship

The G90 will be introduced next month in South Korea.

Hyundai's newly-formed Genesis sub-brand has published a pair of design sketches that preview the upcoming G90, its first model. Positioned at the very top of the Genesis lineup, the G90 is a posh sedan that's billed as a replacement for the six-year old Hyundai Equus.

The G90 ushers in the Athletic Elegance design language that will influence every upcoming member of the Genesis family. Heavily inspired by the Vision G concept that was introduced earlier this year, the sedan boasts an upscale-looking front fascia characterized by boomerang-shaped LED headlights, a sculpted hood, and a hexagonal grille with a chrome frame and horizontal slats. A large Genesis emblem proudly sits right above the grille.

Beyond the front end, the G90 features a long, flowing silhouette that's accented by pronounced wheel arches and a sprinkling of chrome trim. What the sedan looks like inside is anyone's guess at this point. Similarly, technical details haven't been published yet.

The Hyundai G90 will make its official debut at a private event held next month in South Korea, and it will go on sale locally shortly after. It's not too far-fetched to speculate the U.S.-spec model will be presented next January at the Detroit Motor Show.

What's next?

Hyundai has confirmed plans to launch six new Genesis-branded models before the decade draws to a close. The next-gen Genesis coupe will likely lose its Hyundai emblem, and recent rumors indicate the G90 will be joined by a full-size crossover aimed directly at the Mercedes-Benz GLE-Class and the BMW X5.

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