Apple's Bob Mansfield returns to lead Project Titan, sources claim
The once-retired executive has been credited with bringing many iconic Apple products to market.
Apple's Bob Mansfield has reportedly been put in charge of the oft-rumored car development project.
The engineering executive has maintained an advisory role in recent years after attempting to completely retire in 2012. Tim Cook is said to have convinced him to stay on to "work on future projects."
Mansfield is credited with bringing many iconic Apple products to market, ranging from the iMac to the Apple Watch.
A company directory spotted by Wall Street Journal sources suggests lower executives and managers involved in Project Titan are now required to report directly to Mansfield.
Initial reports pointed to former Ford engineer Steve Zadesky as the head executive. He reportedly left the post earlier this year amid alleged disagreements over the project's focus and goals.
Separate reports point to an ongoing hiring spree, poaching executives and engineers from established automakers. Tesla's former VP of vehicle engineering, Chris Porritt, is said to be among the recent hires.
Apple is said to be working toward a 2021 product launch.