Genesis G90 to start at $69K in US market

The MSRP is above the Cadillac CT6, but well below the BMW 7-Series and Mercedes-Benz S-Class.

Hyundai's Genesis division has announced US pricing for the G90, its first dedicated model.

Reflecting the Korean automaker's ambitious plan for the brand, the flagship sedan will start at $69,050 (including $950 freight). The base model is equipped with a 3.3-liter twin-turbo V6, sending 365 horsepower to the rear wheels.

Opting for all-wheel drive brings the 3.3T package up to $71,550, slightly higher than the 5.0-liter V8 RWD configuration at $70,650. The range-topping all-wheel-drive V8 edition fetches $73,150.

For comparison, the G90's entry point is well above the Cadillac CT6 and not far below the Jaguar XJ. A wider gap is maintained below German rivals, however, including the Audi A8, BMW 7-Series and Mercedes-Benz S-Class.

Buyers will have the first chance to vote with their wallets later this month as the first examples begin arriving in Genesis showrooms.

Live images by Brian Williams.

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