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Rental-giant Enterprise announces car subscription service

Enterprise's subscription service will launch next month.

A number of car makers have launched vehicle subscription services over the last few years, and now the industry's first rental car company is getting in on the action.

Enterprise Holdings -- which owns the Enterprise, Alamo and National car rental firms -- announced this week that it's launching its own vehicle subscription service. Set to launch next month, the service will initially be offered in just three states. Enterprise says that limited rollout will allow the company "sufficient time to study vehicle-subscription services and consumer preferences.”

Enterprise says it plans to launch the subscription service nationwide, but the company hasn't provided a timeline for that goal.

Details are light, but Enterprise says subscribers will pay a monthly fee to access one of six-different vehicle classes, which include full-size and premium sedans, small and mid-sized SUVs, and small and medium trucks. Pricing for the different tiers and the exact makes and models eligible for the program were not disclosed. It also remains unknown if Enterprise will allow subscribers to mix and match between different vehicle segments.

Enterprise will allow subscribers to swap out a vehicle up to four times per month. Included with the monthly fee will be vehicle maintenance, registration and roadside assistance.

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