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Lordstown Motors details Endurance electric pickup

With a $52,500 starting price, the truck falls short of the midrange Tesla Cybertruck's specs.

Prospective EV maker Lordstown Motors, a spinoff of Workhorse Group, has released rendering and specifications of its battery-powered Endurance pickup.

Positioned as an electric work truck, the Endurance is expected to sell for $52,500 with an estimated EPA range of at least 200 miles and "up to 260 miles," a 6,000-pound towing capacity, and a top speed of 80 mph. Four in-wheel hub motors are said to deliver 600 horsepower and provide all-wheel-drive capability.

The entry price puts the truck in the same bracket as the midrange Tesla Cybertruck, which starts at $49,900 and boasts 300 miles of range, 10,000 pounds of towing capacity, and dual-motor all-wheel drive.

Workhorse Group had been a little-known player in the EV rush until General Motors announced plans to sell or lease its recently shuttered Lordstown, Ohio, factory to the startup. The deal was met with skepticism as Workhorse appeared to focus on electric cargo trucks and had not yet signed any large contracts that might justify purchasing such a large assembly plant. An executive even admitted that it would take at least $300 million to retool the plant.

Following the Lordstown factory announcement, Workhorse apparently created a new entity, Lordstown Motors, that is run by the same leadership team and will license the pickup technology from Workhorse. The spinoff strategy may have raised a few more eyebrows, signalling that Workhorse may view the truck as a high-risk pursuit that threatens the company's other ventures if it fails to enter production or cannot generate a profit.

Lordstown Motors says it has a contract with General Motors "regarding financing the purchase and initial start-up of the Lordstown Motors facility." The wording seems to imply some form of backing by GM. The vague language may also mean that Lordstown has simply agreed to specific payment terms, however, that do not include any direct investment from the major automaker. GM recently announced a partnership with LG Chem to build a $2.3 billion battery factory nearby, but the deal does not include any collaboration with Lordstown Motors.

The startup's pitch centers around "10 years of research and development," yet the Endurance appears to have just recently entered the earliest development stage as a rough design sketch. The details do not inspire confidence when compared with Rivian, another prospective EV maker that has received billions of dollars in investment, established partnerships with Ford and other automotive industry players, landed a supply order from Amazon for 100,000 electric delivery vans, and is already testing prototypes of its R1T pickup.

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