Detroit LIVE: Acura Precision Concept
The Precision Concept signals a new design direction for Acura.
Acura has unveiled its Precision Concept at the North American International Auto Show in Detroit. Though purely a concept, Acura says the Precision show car points the way forward for the brand's future styling.
Penned by the Acura Design Studio in California, the Precision Concept has several striking exterior design cues, including an angular front end with integrated Jewel Constellation LED headlights. The concept uses a long hood and a short deckled which, when combined with a coupe-like roofline, give the car a decidedly sporty appearance. Exaggerated side sills and 22-inch wheels keep the Precision Concept planted to the ground. Around back the Precision Concept tapers to a point with plenty more interesting creases, angles and shapes.
"The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA," said Dave Marek, Acura global creative director. "The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models.”
The Precision Concept's dramatic styling continues inside where the driver is greeted by a futuristic cabin that includes a large LCD screen located atop of the car's dash. Other highlights include an ultra-thin "floating" rear seats and speaker grilles made of exotic wood.
Acura didn't reveal what kind of powerplant resides beneath the Precision Concept's hood, but the show car stretches 204-inches in length, which is about 8-inches longer than Acura's flagship RLX sedan.
Look for some of the Precision Concept's design cues to trickle down to production Acura models in the coming years.
Live images by Brian Williams.