FCA slashes Alfa Romeo roadmap
The "portfolio rationalization" eliminates plans for a new 8C and GTV.
Fiat Chrysler Automobiles is apparently having second thoughts about its plans to revitalize Alfa Romeo.
The storied Italian marque's return to America was a pet project of the late FCA chief Sergio Marchionne. The company designed the mid-engine 4C sports car to serve as a halo model in the US, paving the way for the Giulia and Stelvio. Few US buyers seemed to share Marchionne's enthusiasm for Alfa Romeo and sister brand Fiat, however, which together accounted for less than 21,000 sales in the first three quarters of 2019 --- fewer than the Chrysler 300 alone, which is the worst-selling nameplate across the rest of FCA's mainstream brands.
A recent investor presentation shows the Alfa Romeo future roadmap whittled down to just two new models, the compact Tonale crossover scheduled for 2021 and an electric crossover due for 2022. The latter model may provide the best explanation for why the company has dropped plans for a new 8C, which has already been teased (pictured), and the rumored GTV that would have been positioned as a BMW 4 Series rival.
Aside from saving development money for higher-priority projects, FCA notes that the "portfolio plan rationalization" will help Alfa Romeo focus on current market strengths "with reduced global reach" and less overlap with other group brands.
Maserati has also been affected by the electrification push, starting with an "all new Sportscar" in 2020 that presumably fulfills the promise of an all-electric Alfieri. The luxury brand will launch all-new versions of the GranTurismo, GranCabrio, Quattroporte and Levante, all of which will be available as pure battery-powered EVs.